We Help You Find A
Fee-Based or Fee-Only Financial Planner
At FEE ONLY FINANCIAL, we match any financially driven Canadian with a highly reputable Fee-Only Financial Planner or Fee-Based Financial Advisor in Canada.
We take care of the due diligence process of finding you a Certified Financial Planner that matches your financial goals and expectations.
Our network of Financial Advisors are strictly Fee-Based or Fee-Only.
We DO NOT have any strictly Commission-Based or Commission-Only Financial Planners in our network.
Do you prefer doing the research yourself?
Find a Financial Advisor in your city below.
What we do
We Match Canadians With The Best Fee-Only Financial Planners & Fee-Based Financial Advisors
It's a simple process.
We remove the hard work of shopping online for a new Financial Planner or Financial Advisor.
No need to visit a dozen websites, and peruse hundreds of webpages to compare advisors, their services, the reviews, their fees and the office location.
We've carefully curated a list of world class Fee-Based Advisors and Fee-Only Financial Planners in Canada. Additionally, we've consolidated all the important information you want to compare when searching for your next trusted expert in finance.
Firstly, we want to get to know you. We'll ask you a few financial related questions. Afterwards, we take care of the due diligence process on finding you a Fiduciary Financial Planner/Advisor that matches your financial goals and expectations.
That's it, it's that easy.
How Can A Financial Planner Help You?
Financial Planning
Tax Planning
Investment Management
Education Planning
Estate Planning
Retirement Planning
Every Financial Planner And Advisor Has Been Vetted As:
Fiduciary
A fiduciary must – by law – manage your money and property for your benefit, not theirs.
Fee-Only or Fee-Based
Fee-Only = No commissions. Advisors are only paid by you, the client.
Fee-Based = Charge clients on assets managed. Limited commissions.
Reputable
Online reputation stands above the rest and so does their service offering.
Our Methodology
How We Select Canada’s Top Fee-Based and Fee-Only Financial Planners
At FeeOnlyFinancial.ca, we help Canadians find trustworthy, independent, and client-first financial professionals.
Our curated lists include both Fee-Based and Fee-Only financial planners and investment advisors who meet high standards of ethics, transparency, and service quality.
Every planner featured on our platform has been reviewed and selected based on clear and objective criteria requirements.
What Sets Fee-Only and Fee-Based Financial Planners Apart
We feature two types of financial planning professionals:
- Fee-Only Advisors: Compensated solely by their clients, without earning commissions from product sales. This structure minimizes conflicts of interest and encourages purely client-aligned advice.
- Fee-Based Advisors: Charge clients a fee for services and may also receive limited commissions from select financial products. While not as restrictive as fee-only, many fee-based advisors uphold strong fiduciary principles and provide high-quality advice.
An advisor may also choose to run a Fee-Only practice within a Fee-Based model, but can't market themself as Fee-Only since the firm has access to proprietary financial products.
Both fee structures are the standard remuneration models in the Canadian financial planning industry.
Visitors are encouraged to ask advisors how they get compensated. Transparency is NOT always clear on financial planners' websites.
Asking the question below to your next potential advisor will allow you to make an informed choice based on your preferences.
"Do you receive compensation from commissions?"
Commission-Only and Commission-Based Financial Planners
This is the traditional model where advisors do not charge clients directly but instead earn commissions from financial product providers. Their income depends on selling specific products like:
- Mutual funds
- Life insurance policies
- Annuities
- Segregated funds
- Mortgage investment products
None of the financial planners listed on our site are commission-only financial planners.
Due to a shortage of Fee-Only planners in some areas, a select few financial advisors may be commission-based and receive commissions in addition to their fee-based remuneration model.
FeeOnlyFinancial.ca prioritizes listing Fee-Only Financial Planners over Fee-Based and Commission-Based Advisors.
| Compensation Model | Paid By Client | Receives Commissions | Conflict of Interest Risk |
|---|---|---|---|
| Fee-Only | ✅ Yes | ❌ No | Low |
| Fee-Based | ✅ Yes + Commissions | ✅ Yes | Moderate |
| Commission-Only | ❌ No (paid by providers) | ✅ Yes | High |
| Salary + Bonus | ❌ No (paid by employer) | Sometimes | Variable |
| Retainer / Subscription | ✅ Yes | ❌ No | Low |
Selection Criteria for Featured Advisors
Each advisor or firm listed on FeeOnlyFinancial.ca is reviewed based on the following criteria:
- Online Reputation
We assess Google reviews, third-party directories, testimonials, and professional ratings to gauge trustworthiness and client satisfaction. - Professional Credentials
Advisors must hold reputable designations such as CFP®, CFA®, CPA, CIM® or equivalents. Membership in fiduciary-driven or regulatory-compliant organizations (e.g., FP Canada, NAPFA, IIROC) is a key consideration. - Fiduciary Responsibility
Where possible, FeeOnlyFinancial.ca gives preference to advisors who uphold a fiduciary standard — meaning they are legally and ethically obligated to act in the best interest of their clients. - Website User Experience
We review how clearly services are presented, whether fees are disclosed, and how easy it is for a user to understand the advisor’s value proposition. Clean, accessible websites matter. - Service Offering
Advisors should provide comprehensive financial planning and a suite of services — from retirement and tax planning to investment management and estate planning — aligned with transparent pricing models. - Location & Accessibility
We strive to include financial planners and advisors in major cities and regions across Canada, ensuring our directory is relevant nationwide and includes both in-person and virtual planners. - Firm Stability & Transparency
We consider the advisor’s regulatory history, firm size, and operational consistency to ensure long-term reliability and security for clients. - Client Education & Communication Clarity
We value planners who simplify complex financial topics, provide educational tools or resources, and clearly explain their process, philosophy, and fee structure to prospective clients. - Digital Presence
We look for advisors who educate the public — through blogs, TV features, social media channels, webinars, or other professional content — showing thought leadership and commitment to client financial empowerment.
Built on Trust and Transparency
Our methodology is updated regularly to reflect changes in regulations, financial planning standards, and consumer expectations.
We’re committed to offering a reliable resource where Canadians can confidently explore both Fee-Only and Fee-Based financial planning options, all curated with passion and deep industry knowledge.
why we do it
Building Wealth - Making It Simple
We believe in full transparency in the financial industry. Our mission is to help Canadians get wealthier with savvy financial planning and investment management..
There's an abundance of "financial advisors and financial planners" to chose from online. We've curated a list of the Best Fee-Only Financial Planners & Fee-Based Advisors along with their services, fee structure, accessibility, reviews, accolades and much more.
Fee Only Financial has eliminated the confusion and long hours of searching online. Answer a couple questions and then get matched with a seasoned Certified Financial Planner, Chartered Investment Manager or Chartered Financial Analyst..
We've done the hard work for you, and took care of the due diligence process. We've vetted a carefully curated list of Financial Advisors to save you time and give you peace of mind.
How To Compare With F.O.F. (Fee Only Financial)
Follow the next steps to complete the process
Fill out our 3-minute questionnaire where we get to know you and your financial goals.
You'll be provided a list of reputable Financial Planners & Advisors that match your goals and needs.
Compare and evaluate all the Financial Planners in one central hub. Easily contact any one of them to start your new financial journey.
Fee-Based vs Fee-Only Financial Planner
Fee-Based Financial Planners
These planners and advisors charge clients fees (similar to a fee-only planner), but they can also earn commissions from selling financial products.
This means a fee-based financial planner might recommend insurance policies, mutual funds, annuities and other financial products.
As a result, they could potentially receive a commission in addition to whatever fee you’re paying them.
Fee-Only Financial Planners
These financial planners are only paid directly by you, the client.
Their income comes solely from the fees you pay. It's either a flat fee, hourly fee, or a percentage of assets they manage for you.
They do not earn commissions or compensation from selling financial products (like insurance or mutual funds).
This structure is meant to reduce conflicts of interest, because their advice isn’t influenced by commissions.
How Does A Financial Planner Get Paid
1) Fee-Only Compensation
In a fee-only compensation model, a Financial Planner gets paid only by you, the client.
Flat Fee:
A fixed amount for a service, like a comprehensive financial plan (example: $2,500 for a full plan).
Hourly Rate:
You pay by the hour for advice or work (example: $250/hour).
Assets Under Management (AUM):
An annual fee based on the percentage of money they manage for you (example: 1% of a $500,000 portfolio = $5,000 per year).
Subscription/Retainer:
Ongoing monthly or quarterly payments for continued advice (example: $200/month)
2) Fee-Based Compensation
Fee-Based Financial Planners receive compensation through a combination of client fees and commissions.
They charge you a planning fee and may also earn commissions if you buy financial products they recommend.
For example: They might build your financial plan for $2,500, but the planner will also sell you a life insurance policy and earn a commission.
3) Commission-Only Compensation
In a commission-only compensation model, the Financial Planner gets paid by companies when they sell financial products to you, the client.
They earn money by selling solutions like:
- Insurance policies
- Mutual funds
- Annuities
You might not directly see the cost, but it’s baked into the product’s price.
These planners are usually sales agents — not fiduciaries.
Ask the advisor if he gets compensated through commissions to avoid any conflict of interest.
4) Salary
Some Financial Planners (especially those working for banks, larger firms, or wealth management companies) are paid a salary.
These advisors may also get bonuses based on performance or client satisfaction..
Compensation Type | Paid By | Notes |
|---|---|---|
Fee-Only | Client | No commissions and more objective advice |
Commission-Only | Product providers | Risk of biased advice. |
Fee-Based | Both client and product providers | Possible conflicts of interest.. |
Salary | Employer | Less pressure to sell products. It depends on firm culture. |
Financial Advisors - Want To Partner With Us?
Are you a Fee-Only or Fee-Based Financial Advisor that wants to grow their business by helping financially driven Canadians with their financial planning and investment management?
Do you want a consistent influx of high quality prospects for your financial planning practice without the hassle of building the online infrastructure required, nor maintaining a sophisticated digital marketing ecosystem?
Are you looking to avoid the unpredictable and volatile costs of acquiring new clients with online and traditional marketing campaigns?
We've got the perfect solution for you!
Click here - contact us to discuss the benefits of a lead generation partnership with FEE ONLY FINANCIAL.
Our Fee-Based and Fee-Only Financial Planner Credentials
Contact Information
info@feeonlyfinancial.ca
Frequently Asked Questions About Fee-Based and Fee-Only Financial Advisors
A fee-only planner is paid solely by clients and never earns commissions from selling financial products.
This structure reduces conflicts of interest and helps ensure unbiased advice.
Fee-Only Advisors don’t earn commissions, they simply charge a fee to their clients.
Fee-Based Advisors charge clients a fee but may also receive limited commissions from product sales.
We include both on our site.
Not all Fee-Based Planners & Advisors collect commissions, and some run their practice with a Fee-Only business model.
However, they can't advertise as being Fee-Only because their firm has access to proprietary financial products.
We vet advisors based on factors like professional credentials, online reputation, service offering, fee transparency, location and website user experience.
Learn more about our full Methodology here.
Not necessarily. Most are fiduciaries, while others operate under suitability standards.
We strive to only include fiduciaries in our network of Financial Planners & Advisors. However, this is not the case for every Canadian location included on our website.
Advisors with the following credentials are fiduciaries: CFP®, CIM®, CFA®
-> Click Here For More Frequently Asked Questions
Lead Moxy, LLC (FeeOnlyFinancial.ca) does not provide and does not intend to provide investment or legal advice through this website. Information contained on this website is for informational and educational purposes only. Third party links and resources are provided for your convenience, and have not been independently verified by Lead Moxy, LLC. Lead Moxy, LLC is not responsible for the accuracy or viability of the information or services offered through third-parties. Inclusion of links to third-party content is not an endorsement by Lead Moxy LLC of such content or services. Use your discretion.
Lead Moxy, LLC (FeeOnlyFinancial.ca) earns an annual or monthly fee from financial advisors and financial firms in exchange for marketing services, including the advisor profile, that are subject to terms of use. This creates a material conflict of interest and a financial incentive to only include advisors in the directory from whom FeeOnlyFinancial has received compensation. FeeOnlyFinancial is not a client of these advisors or firms.